Copy the Stoner's Design connector URI
You'll paste this URI into Claude in the next step.
plugin://stoner-s-design@personal
Ashish Ranjan / Product Design Lead
Trust is the interface.
I design AI and commerce products where uncertainty turns into action.
Stoner's Design MCP for any AI.
Connect 51 product, visual, frontend, and motion skills to the agent where you already work.
Go to Claude → Customize
In Claude Desktop or on claude.ai, go to Customize → Connectors. Click Add, name the connector Stoner's Design, and paste the URI.
Add it and start designing
Connect Stoner's Design, then ask Claude to audit, redesign, or build an interface.
The throughline
The interface usually arrives late.
First comes doubt. Delay. A system users cannot see. That is the work.
Doubt first.
Before pixels, find the hesitation.
Make the system visible.
Progress, proof, receipts, recovery.
Then make it quiet.
The best control feels obvious.
Use AI as a translator.
Not magic. Just better intent capture.
Ship the trust loop.
A screen is done when behavior changes.
Confidenceisnotascreen.Itisthemomentauserstopscheckingiftheproductunderstoodthem.
Five chapters
Confidence. Activation. Control.
01 / Consumer AI / Commerce
AI Trial Room
Turn fashion browsing into confidence, not homework.
AI stylistVirtual try-onStyle memoryRecovery states
24%try-on intent lift
18%full-look saves
32kguided sessions
The challenge
Online fashion forces users to imagine fit, proportion, mood, and full-outfit compatibility from a product grid.
The solution
The design challenge became: how can AI reduce imagination work while preserving user control and trust?
02 / Activation / Trust / Mobile UX
Equal AI Onboarding Drop-offs
A silent wait made activation feel broken.
ActivationProgress statesRecoveryMobile UX
68.7%onboarding completion
-47%app exits
550kDAU scale
The challenge
The product needed users to complete call-forwarding activation before the assistant could create value.
The solution
The issue was not only technical completion. It was perceived trust during a moment where the app gave no evidence of progress.
03 / AI controls / Preference systems
AI Muting Promotional Calls
Users wanted fewer junk calls, not more settings.
AI controlsInformation architectureTrust loopMixpanel
993kusers opened the page
469kcaller mutes
99.2%category mute reliability
The challenge
Users were not rejecting every unknown call. They wanted Equal to understand the kinds of calls they were done with.
The solution
The problem shifted from settings management to intent expression: choose the type of interruption first, then refine control.
04 / Commerce / Trust / Brand experience
Meesho Mall
Turn brand recognition into purchase confidence.
Commerce trustStorefront systemsBrand experienceRecovery
4%Mall share of GMV before
7%Mall share of GMV after
+75%relative GMV growth
The challenge
Meesho had earned a clear place in users' minds: affordable, accessible, and full of variety. But a lower price on a familiar brand could create suspicion instead of confidence.
The solution
The challenge became turning brand recognition into purchase confidence without relying on a badge or a premium-looking page alone.
05 / Product strategy / Monetisation
Equal AI — The paywall that waits.
Designing a paid call assistant that earns the right to ask.
Product strategyMonetisationTrustAI assistant
34%would pay
18%might pay
₹100median per month
The challenge
Users valued Equal, but latency, reliability, and important-call concerns made an early paywall feel like a tax on unresolved risk.
The solution
Monetisation became a state machine: trust first, proof second, and payment only after success.
How I work
Strategy first. Interface second. Evidence always.
Product strategy
Finds the real job hiding inside the request.
AI interaction design
Makes the machine explain itself.
Visual systems
Keeps complexity quiet.
Business impact
Turns trust into movement.
Experience
Equal
Product Design Lead
AI assistant setup, call preferences, activation, trust loops, and 0 to 550K+ DAU scale.Meesho
Design Lead
Homepage, discovery, experiments, design systems, and sale moments.Noon, Myntra, Noise
Senior design and motion roles
AR shopping, e-commerce UX, campaign discovery, motion, and product storytelling.Design perspective
Start before the interface.
Define the behavior. Name the constraint. Pick the success signal. Then make the screen feel obvious.