Product design leadership, from motion to AI.

Product Designer

Leading end-to-end design for an AI-first assistant, from interaction models and trust frameworks to scalable product systems.

• Helped scale the product from 0 to 550k DAU within five months through familiarity-led interaction patterns and ethical growth loops.
• Reduced cost per active user per day from Rs 45.7 to Rs 7.6 by simplifying engagement loops and system behavior.
• Built reusable patterns, tokens, and interaction standards while partnering with product, engineering, and leadership.

Design Lead

Led high-scale consumer design across homepage, discovery, experimentation, and major commercial moments.

• Redesigned discovery and information architecture to improve clarity, engagement, and conversion.
• Built a dynamic design system that supported faster experiments and cross-platform consistency.
• Led on-app design for the Mega Blockbuster Sale and mentored a high-ownership design team.

Senior Designer

Designed and launched AR-powered commerce experiences and scalable UX for high-traffic retail systems.

• Combined product data and user insight to improve usability and conversion.
• Mentored designers and contributed to platform-level UX strategy.

Senior Designer

Created homepage, discovery, motion, and interactive systems for major fashion campaigns.

• Translated business goals into scalable, high-engagement product experiences.

Motion Designer

Built motion systems and UI animation that strengthened product storytelling and engagement.

Graphic Designer

Led a multidisciplinary team delivering digital and brand work, while establishing faster and more consistent design processes.